Our vision

Together we will be the best in wine and spirits in the Nordic region.


Our mission

We are passionate about creating great moments – so we only send the best Nordic spirits out into the world and only bring the world’s best wine to the Nordic market.


Our values

  • Market oriented: We succeed because customers, consumers and competitors are central to every decision we make

  • Goal oriented: We succeed because we dare to aim high and, together, we give everything to achieve our ambitious goals

  • As one: We succeed because we stand together, respect each other and work efficiently across the Group.
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